We get a lot of questions about which is better - Constant Contact or Exact Target?
The way we explain it to our clients is there are 3 fundamental differences between Exact Target and Constant Contact
1) Scale - When you are looking for scale, additional options, and more ways to slice, dice and mine your email data - Exact Target is the clear winner. From automatic Salesforce integration to easy automated email database sends (think Amazon's if you bought X you might also like Y) Exact Target far surpasses Constant Contact in features, reporting, and integration options.
2) Mail Delivery - Email delivery can be a touchy subject - we know. But we also know that people who use Constant Contact don't know what their real delivery is. We've also worked with companies that have switched from Constant Contact to Exact Target and had better responses. Bottom line, Exact Target has a team of delivery specialist that work on two things a) making sure your email gets delivered and b) helping you out when you do have deliverability issues. Exact Target wins here as well.
3) Pricing - There is not secret here, Constant Contact is extremely competitive on pricing. If you're sending less than 30,000 emails a month - stick with Constant Contact. If you are looking for better service, deliverability or higher ROI on your email marketing dollars - go with Exact Target. We rank this as neutral for both Exact Target and Constant Contact.
If you still have questions about Exact Target vs. Constant Contact, give us a call at (800) 860-7953 or enter in your contact info in the form on the right and someone will get right back to you.
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