We often are asked which ESP is the best fit for our clients, ExactTarget or VerticalResponse?
1) Scale - When looking to slice, dice, and target mailings based off subscriber actions - ExactTarget is the superior service. From seamless Salesforce integration, dynamic content, powerful segmentation tools, to drip campaigns (serialized messages based off user actions) Exact Target provides superior features and functionality.
2) Mail Delivery - Email delivery is critical to every successful email marketing program. Both services offer strong deliverability with the ExactTarget system better positioned to help clients mailing over 100,000 messages a month. Exact Target not only works to get your mail delivered but also leverages industry leading ISP relations to resolve any delivery challenges that may arise.
3) Pricing - VerticalRespone is better positioned for smaller business. If your Non-Profit organization is a 501(c)(3), then you're eligible to send up to 10,000 emails per month free. If you're sending less than 10,000 emails a month - stick with VerticalRepsonse. If you are looking for better service, deliverability or higher ROI on your email marketing dollars - go with Exact Target. We rank this as neutral for both Exact Target and VerticalResponse, dependent on each clients specific mailing needs.
If you still have questions about Exact Target vs. VerticalResponse, give us a call at 800-860-79653 or enter in your contact info in the form on the right and someone will get right back to you.
